78 Highlights 35 Differences 6 Reactions 0 Likes

GHD Gold vs GHD Platinum Plus: 78 Highlights & 35 Differences — So, Which Hair Straightener Actually Works Better

Compare features to decide which suits your hair styling needs best. We put GHD Gold and GHD Platinum Plus head to head to see which hair straightener wins. Compare their features, pros, and general information, dimensions & weight, design & build & heating & performance in this deep dive.

52 Points
GHD Hair
GHD Hair
GHD Gold
GHD Gold
53 Points
GHD Platinum Plus
vs

Highlights 179

No extras. Just what matters.
52 Points
vs
53 Points

Why is GHD Gold better than GHD Platinum Plus ?

Scroll down for more facts

GHD Gold Vs GHD Platinum Plus: A Comprehensive Hair Styling Duel

When exploring professional-grade hair straighteners, the GHD Gold and GHD Platinum Plus emerge as frontrunners. Both operate as flat irons designed to deliver smooth, shiny hair with strong damage reduction technologies and advanced ceramic heating. They share a standard plate width of 1 inch, a dual voltage function for effortless travel convenience, and robust multi-language instructions for global usability. However, they diverge in key areas such as building materials, heating technology sophistication, safety features, and styling versatility. The Gold model emphasizes classic design with textured grips and a quick heat boost. At the same time, Platinum Plus boasts cutting-edge temperature precision, adaptive styling technology, and a matte finish for modern aesthetics.

The Timeless Reliability of GHD Gold

The GHD Gold flat iron stands out with its meticulously balanced, lightweight design crafted entirely of plastic paired with rounded, glossy ceramic-coated plates. The anti-slip textured grip ensures confident handling during styling sessions. Clear ergonomic button placement on the handle adds to user comfort. Heating upin just 25 seconds, it reaches a stable 365°F with a single temperature setting. Though lacking temperature precision control, its PTC heating element provides advanced heat distribution uniformity that ensures consistent performance. Users appreciate the quick heat boost feature for last-minute touch-ups and safety-enhancing features like heat-resistant housing, as well as surge and short circuit protections; a trio absent in its competitor.

Moreover, this model includes a moisture retention function that helps maintain hair hydration during styling, supporting healthier-looking results. Its compatibility with various hair types, from fine to curly, combined with edge styling support, addresses nuanced haircare needs, which is particularly favored for detailed hair contouring. Among certification highlights, it carries CE and UL safety and durability endorsements and even comes with a 10-year usage life expectancy, displaying a commitment to long-term quality. Lastly, the inclusion of a gift box packaging and an end-of-life recycling program underlines its thoughtful consumer and environmental considerations.

GHD Platinum Plus: The Future of Precision Hair Styling

On the other hand, the GHD Platinum Plus represents a significant leap in hair straightening technology with its mix of plastic and metal body construction and stylish matte finish. Its flat ceramic plates feature floating flexibility and a smooth, glossy surface, delivering high shine enhancement combined with cutting-edge adaptive styling technology. It heats up impressively faster, in about 20 seconds,  and includes a temperature precision control system ensuring consistent temperature of 365°F for optimal results without overexposure.

The centerpiece innovation here is the predictive sensor heat recovery technology, which adjusts the heat instantly for even styling across various hair types, including coarse hair; a compatibility that the Gold lacks. Its curling and waving functions benefit from this smart heat management, making it a versatile tool for multiple hairstyles. Although it doesn't support moisture retention or edge styling, its shine enhancer coating and custom heat profiles for different hair types help keep hair healthier and visibly glossy. The Platinum Plus model holds a TÜV certification for durability alongside CE and UL listings, but omits surge and short circuit protections found in the Gold. It also sacrifices features like a quick heat boost and textured grip, but compensates with a unique ergonomic grip and centralized button controls for a contemporary feel.

Quick Take

The GHD Gold excels in delivering classic styling with enhanced safety and moisture care, perfect for users who prioritize reliability and subtle hair health benefits. Meanwhile, the GHD Platinum Plus shines with its innovative heat-sensing and customization features, ideal for those wanting the latest technology and faster readiness, plus versatility for coarser hair types. Both come with solid ceramic heating and dual voltage for worldwide use, but their specific design and tech focus cater to different styling priorities.

Bottom Line

If your focus is a trusted, enduring flat iron equipped with safety-first features, moisture retention, and easy edge styling, all wrapped in a user-friendly, environmentally conscious package, the GHD Gold makes an excellent choice. However, suppose you seek a sleek, faster-heating device with adaptive heat technology, custom profiles, and superior curl holding across diverse hair textures. In that case, the GHD Platinum Plus is worth every penny despite a slightly pared-down safety suite.

Pricing-wise, both models hover around the premium range; you can find the GHD Gold starting at about $195 at amazon.com, offering accessible value for a pro-grade iron, while the Platinum Plus usually retails near $223.

Verdict

  • Winner: GHD Gold - Combines trusted safety, moisture retention, and reliable performance in a lightweight, user-friendly design with environmental consciousness.
  • Runner-up: GHD Platinum Plus - Offers advanced adaptive styling technology, precision heat control, and fast heat-up time, but slightly compromises on electrical safety features.

Comparisons 36

Two enter. One leaves your cart.

Price comparisons

(✱) Prices may be changed at any time without further notice.

Related comparisons 36

Because one duel is never enough.

Comparisons & Facts 179

Side by side. The numbers. The features. No drama.

Is GHD Gold better than GHD Platinum Plus? It depends on what you need. Our full hair straighteners comparison looks at everything from specs and value to user experience — so you can make the smarter pick between these two hair straighteners.

General Information 16

Release Year

When was it released?

16 GHD Gold 0 Votes 2011

43 GHD Platinum Plus 0 Votes 2018

GHD Gold
vs
GHD Platinum Plus
Release Year

Both models cater to home, professional salon, and consumer markets, but Platinum Plus adds travel to its intended environments, appealing to on-the-go users.

Year the product was first released.

Warranty Length

What is the warranty length?

2 years 0 Votes
GHD Gold
3 years 0 Votes
GHD Platinum Plus

GHD Gold
vs
GHD Platinum Plus
Warranty Length

The Platinum Plus offers a longer warranty length of 3 years versus 2 years for the Gold, providing extended customer protection.

Duration of warranty coverage.

Customer Satisfaction Index

What is the customer satisfaction index?

88 % 0 Votes
GHD Gold
86 % 0 Votes
GHD Platinum Plus

GHD Gold
vs
GHD Platinum Plus
Customer Satisfaction Index

The Gold model has a slightly higher customer satisfaction index of 88% compared to 86% for Platinum Plus, both showing high satisfaction.

Aggregated satisfaction score from surveys.

Product Type

What type of product is it?

31 GHD Gold 0 Votes Flat Iron

33 GHD Platinum Plus 0 Votes Flat Iron

GHD Gold
GHD Gold

A flat iron designed for straightening and styling hair. Ideal for sleek, straight hair or bouncy curls, depending on your styling needs.

Defines the category of hair straightener.

Model Name

What is the model name?

56 GHD Gold 0 Votes Gold

53 GHD Platinum Plus 0 Votes Platinum Plus

GHD Gold
vs
GHD Platinum Plus
Model Name

The GHD Platinum Plus was released in 2018, seven years after the GHD Gold's 2011 release, offering newer technology and features compared to the Gold model.

Identifies the product by its commercial name.

Model Line or Series

What is the model line or series?

58 GHD Gold 0 Votes Cherry Chic Gold

57 GHD Platinum Plus 0 Votes Platinum+

GHD Gold
vs
GHD Platinum Plus
Model Line or Series

GHD Gold is part of the Cherry Chic Gold series, while the Platinum Plus belongs to the Platinum+ series, indicating a progression in model lines.

Product family or series classification.

Model Number

What is the model number?

69 GHD Gold 0 Votes S7N261

Who knows? 0 Votes GHD Platinum Plus (Help us out by suggesting one!)

GHD Gold
GHD Gold

Specific model number for the GHD Gold hair straightener in the Cherry Chic Gold edition.

Manufacturer’s internal identifier for the product.

Country of Manufacture

Where is it manufactured?

71 GHD Gold 0 Votes China

83 GHD Platinum Plus 0 Votes China

GHD Gold
vs
GHD Platinum Plus
Country of Manufacture

Both straighteners are manufactured in China, ensuring consistent production quality for GHD's global standards.

Indicates where the product is produced.

Warranty Coverage Type

What does the warranty cover?

31 GHD Gold 0 Votes Replacement, Limited

48 GHD Platinum Plus 0 Votes Replacement, Limited

GHD Gold
GHD Gold

Provides replacement for defective units within the 2-year period, but limited in scope to specific issues such as faults.

Explains what aspects the warranty covers.

Intended Market

What market is it intended for?

38 GHD Gold 0 Votes Consumer, Professional, Salon

64 GHD Platinum Plus 0 Votes Professional, Consumer, Salon, Travel

GHD Gold
vs
GHD Platinum Plus
Intended Market

The Platinum Plus targets a broader market including travel users, while Gold mainly focuses on home and salon professionals.

Defines the target user group.

Gender Target

Is it targeted by gender?

91 GHD Gold 0 Votes Unisex

93 GHD Platinum Plus 0 Votes Unisex

GHD Gold
GHD Gold

Designed for all hair types and genders, ensuring versatility and performance.

Specifies gender targeting, if any.

Usage Environment

What is the usage environment?

56 GHD Gold 0 Votes Home, Professional Salon

60 GHD Platinum Plus 0 Votes Home, Travel, Professional Salon

GHD Gold
GHD Gold

Ideal for both home use and professional salon environments, thanks to its durable build and consistent heat performance.

Defines where the product is best suited for use.

Dimensions & Weight 14

Cord Length

What is the cord length?

8.8 ft 0 Votes
GHD Gold
8.8 ft 0 Votes
GHD Platinum Plus

GHD Gold
GHD Gold

About 2.7 meters, offering ample reach for comfortable styling without needing to move around too much.

GHD Platinum Plus
GHD Platinum Plus

It's the same as 2.68 m. GHD lists 8.8 ft; some retailers round to 9 ft. Source: official PDP (8.8 ft) and ULTA (9 ft).

Length of the power cord.

Plate Width

What is the plate width?

1 inch 0 Votes
GHD Gold
1 inch 0 Votes
GHD Platinum Plus

GHD Gold
vs
GHD Platinum Plus
Plate Width

Both have 1-inch wide plates, offering similar styling precision and versatility across hair types.

Width of the heating plate surface.

Plate Length

What is the plate length?

Who knows? 0 Votes GHD Gold (Help us out by suggesting one!)

3.54 inch 0 Votes
GHD Platinum Plus

GHD Gold
vs
GHD Platinum Plus
Plate Length

Platinum Plus features a 3.54-inch plate length while Gold does not specify plate length, giving the newer model a larger surface area for styling.

Length of the heating plate surface.

Package Width

What is the package width?

5.98 inch 0 Votes
GHD Gold

Who knows? 0 Votes GHD Platinum Plus (Help us out by suggesting one!)

GHD Gold
vs
GHD Platinum Plus
Package Width

Package dimensions for Gold are given, while Platinum Plus lacks this info, so packaging size differences remain unclear.

Width of the retail package.

Package Depth

What is the package depth?

4.02 inch 0 Votes
GHD Gold

Who knows? 0 Votes GHD Platinum Plus (Help us out by suggesting one!)

GHD Gold
GHD Gold

Approximately 10.2 cm, ideal for the size of the box that holds the flat iron and accessories.

Depth of the retail package.

Package Height

What is the package height?

4.02 inch 0 Votes
GHD Gold

Who knows? 0 Votes GHD Platinum Plus (Help us out by suggesting one!)

GHD Gold
GHD Gold

The height is about 10.2 cm, ensuring the box is compact but protective enough for the straightener.

Height of the retail package.

Package Weight

What is the package weight?

1 lbs 0 Votes
GHD Gold

Who knows? 0 Votes GHD Platinum Plus (Help us out by suggesting one!)

GHD Gold
GHD Gold

Roughly 0.45 kg, making it light for shipping or carrying around, especially for travel.

Weight of the package including contents.

Width

What is the product width?

Who knows? 0 Votes GHD Gold (Help us out by suggesting one!)

1.63 inch 0 Votes
GHD Platinum Plus

GHD Gold
vs
GHD Platinum Plus
Width

The Platinum Plus width is 1.63 inches while Gold's is unspecified, suggesting a more substantial build in the newer model.

Overall width of the straightener.

Depth

What is the product depth?

Who knows? 0 Votes GHD Gold (Help us out by suggesting one!)

1.63 inch 0 Votes
GHD Platinum Plus

GHD Gold
vs
GHD Platinum Plus
Depth

Depth is 1.63 inches for Platinum Plus but unspecified for Gold, potentially indicating a slightly bulkier design.

Overall depth of the straightener.

Height

What is the product height?

Who knows? 0 Votes GHD Gold (Help us out by suggesting one!)

11 inch 0 Votes
GHD Platinum Plus

GHD Gold
vs
GHD Platinum Plus
Height

Platinum Plus has a full height of 11 inches compared to Gold's unspecified height, reflecting a larger tool size.

Overall height of the straightener.

Weight

What is the product weight?

Who knows? 0 Votes GHD Gold (Help us out by suggesting one!)

1 lbs 0 Votes
GHD Platinum Plus

GHD Gold
vs
GHD Platinum Plus
Weight

Both models weigh about 1 lb, making them equally lightweight and easy to handle during styling.

Overall product weight.

Plate Thickness

What is the plate thickness?

Who knows? 0 Votes GHD Gold (Help us out by suggesting one!)

Who knows? 0 Votes GHD Platinum Plus (Help us out by suggesting one!)

Thickness of the plates.

Design & Build 20

Plate Material

What is the plate material?

61 GHD Gold 0 Votes Ceramic

73 GHD Platinum Plus 0 Votes Ceramic

GHD Gold
GHD Gold

Ceramic plates are well-known for smooth styling and providing even heat distribution, reducing frizz.

GHD Platinum Plus
GHD Platinum Plus

ghd’s PDP emphasizes “precision-milled floating plates” with ultra-gloss coating but doesn’t explicitly call the plates ceramic.

Heating plate material affecting performance.

Plate Coating Type

What is the plate coating type?

61 GHD Gold 0 Votes Ceramic Coating

73 GHD Platinum Plus 0 Votes Ceramic Coating

GHD Gold
GHD Gold

Helps to enhance heat distribution and reduce the chance of hair damage during styling.

GHD Platinum Plus
GHD Platinum Plus

Official wording is “high-gloss/ultra-gloss plates,” which improves glide and shine; consider updating the label to match PDP language.

Surface treatment on plates.

Body Material

What is the body material?

21 GHD Gold 0 Votes Plastic

46 GHD Platinum Plus 0 Votes Plastic, Metal

GHD Gold
vs
GHD Platinum Plus
Body Material

Platinum Plus uses a combination of plastic and metal for body material, enhancing durability versus Gold's plastic-only build.

Primary material used in the straightener body.

Plate Shape

What is the plate shape?

31 GHD Gold 0 Votes Rounded

43 GHD Platinum Plus 0 Votes Flat

GHD Gold
vs
GHD Platinum Plus
Plate Shape

Gold has rounded plates, ideal for curling, whereas Platinum Plus uses flat plates suitable for sleek straightening.

Shape of the heating plates.

Plate Surface Smoothness

How smooth are the plates?

61 GHD Gold 0 Votes Glossy

53 GHD Platinum Plus 0 Votes Glossy

GHD Gold
vs
GHD Platinum Plus
Plate Surface Smoothness

Both models feature glossy ceramic coatings, ensuring smooth glide and heat distribution.

Texture of the plate surface.

Plate Flexibility Level

What is the plate flexibility?

91 GHD Gold 0 Votes Floating

93 GHD Platinum Plus 0 Votes Floating

GHD Gold
GHD Gold

Floating plates adapt to different hair textures, providing consistent pressure and heat throughout the hair.

Flexibility of the heating plates.

Color Options

What colors are available?

49 GHD Gold 0 Votes Black, Red

61 GHD Platinum Plus 0 Votes Black, White

GHD Gold
vs
GHD Platinum Plus
Color Options

Gold offers black and red color options, while Platinum Plus comes in classic black and white, catering to style preferences.

Available color finishes.

Finish Type

What is the finish type?

41 GHD Gold 0 Votes Glossy

43 GHD Platinum Plus 0 Votes Matte

GHD Gold
vs
GHD Platinum Plus
Finish Type

Gold uses glossy finish type; Platinum Plus opts for a matte finish, giving each a distinct look and feel.

Exterior finish look.

Display Type

What is the display type?

55 GHD Gold 0 Votes LED

Who knows? 0 Votes GHD Platinum Plus (Help us out by suggesting one!)

GHD Gold
GHD Gold

LED light indicators signal when the straightener is heating up and when it's ready for use.

Type of screen used.

Button Type

What type of buttons are used?

31 GHD Gold 0 Votes Push

43 GHD Platinum Plus 0 Votes Push

GHD Gold
GHD Gold

Simple push button for turning the unit on/off, making it easy to use with minimal effort.

Style of control buttons.

Swivel Cord

Does it have a swivel cord?

Yes 0 Votes GHD Gold

Yes 0 Votes GHD Platinum Plus

GHD Gold
GHD Gold

The swivel cord allows for easy movement while styling, preventing tangling during use.

Indicates if cord swivels to prevent tangling.

Ergonomic Grip

Does it have an ergonomic grip?

Yes 0 Votes GHD Gold

Yes 0 Votes GHD Platinum Plus

GHD Gold
vs
GHD Platinum Plus
Ergonomic Grip

Both models have ergonomic grips, ensuring comfortable handling during prolonged use.

Handle design optimized for comfort.

Heating & Performance 26

Heat Up Time

How long does it take to heat up?

25 sec 0 Votes
GHD Gold
20 sec 1 Votes
GHD Platinum Plus

GHD Gold
vs
GHD Platinum Plus
Heat Up Time

Platinum Plus heats up faster in 20 seconds versus Gold's 25 seconds, reducing wait time by 5 seconds.

Seconds required to reach operating temp.

The faster heat up time of the Platinum Plus is such a game changer for busy mornings

See more

Temperature Range Maximum

What is the maximum temperature?

365 °F 0 Votes
GHD Gold
365 °F 0 Votes
GHD Platinum Plus

GHD Gold
vs
GHD Platinum Plus
Temperature Range Maximum

Maximum temperature reaches 365°F on both, suitable for a wide range of hair types without damage.

Maximum heat achievable.

Temperature Settings Levels

How many temperature levels?

0 GHD Gold 0 Votes 1

3 GHD Platinum Plus 0 Votes 1

GHD Gold
GHD Gold

This model has a single, fixed temperature setting, optimized for safe styling without damaging hair.

GHD Platinum Plus
GHD Platinum Plus

One preset level simplifies use—no guesswork, just turn on and style.

Number of preset levels available.

Heating Technology

What is the heating technology?

51 GHD Gold 0 Votes Ceramic

73 GHD Platinum Plus 0 Votes Ceramic

GHD Gold
GHD Gold

Ceramic technology ensures fast, even heat for consistent styling results.

Core heating technology used.

Heat Distribution Uniformity

How uniform is heat distribution?

91 GHD Gold 0 Votes Advanced

93 GHD Platinum Plus 0 Votes Advanced

GHD Gold
GHD Gold

Dual-zone technology with two heat sensors guarantees even heat across both plates for better results.

How evenly heat is spread across plates.

Auto Shut Off

Does it have auto shut off?

Yes 0 Votes GHD Gold

Yes 0 Votes GHD Platinum Plus

GHD Gold
vs
GHD Platinum Plus
Auto Shut Off

Both models feature auto shut-off for safety, minimizing fire risk with automatic power down.

Safety auto shut off feature.

Number of Heat Settings

How many heat settings?

0 GHD Gold 0 Votes 1

0 GHD Platinum Plus 0 Votes 1

GHD Platinum Plus
GHD Platinum Plus

It's a fixed setting—pairs with predictive tech to maintain 365°F consistently.

Total distinct heat options.

Shine Enhancement Performance

Does it enhance shine?

91 GHD Gold 0 Votes High

93 GHD Platinum Plus 0 Votes High

GHD Gold
vs
GHD Platinum Plus
Shine Enhancement Performance

Shine enhancement is rated high for both, delivering glossy results after each use.

Level of shine enhancement.

Warm Up Indicator Type

How does it indicate warm up?

41 GHD Gold 0 Votes Light

43 GHD Platinum Plus 0 Votes Light

GHD Platinum Plus
GHD Platinum Plus

Ready light plus tones (start-up/shut-down/fault) provide clear feedback without a display.

How readiness is shown.

Heat Recovery Technology Type

What is the heat recovery type?

Who knows? 0 Votes GHD Gold (Help us out by suggesting one!)

93 GHD Platinum Plus 0 Votes Predictive Sensor

GHD Gold
vs
GHD Platinum Plus
Heat Recovery Technology Type

Platinum Plus incorporates predictive sensor heat recovery technology, improving temperature maintenance over Gold's lack of this feature.

Type of technology for quick recovery.

Heating Element Material

What is the heating element material?

81 GHD Gold 1 Votes PTC

28 GHD Platinum Plus 0 Votes Ceramic

GHD Gold
vs
GHD Platinum Plus
Heating Element Material

Gold uses PTC heating elements, while Platinum Plus uses ceramic heating, offering different heat control technologies.

Material of the internal heating element.

I really like how the GHD Gold uses a PTC heating element for even heat distribution

See more

Temperature Precision Control

Does it have precision control?

No 0 Votes GHD Gold

Yes 1 Votes GHD Platinum Plus

GHD Gold
vs
GHD Platinum Plus
Temperature Precision Control

Platinum Plus supports precise temperature control feature absent on Gold, allowing finer heat adjustments.

Indicates fine control by exact degree.

The temperature precision control on the Platinum Plus is super helpful for sensitive hair

See more

Power & Electrical 18

Voltage Compatibility

What is the voltage compatibility?

86 GHD Gold 0 Votes 110-240 Volt

85 GHD Platinum Plus 0 Votes 110-240 Volt

GHD Gold
GHD Gold

Works worldwide with dual voltage (110–240V), so you can take it on international trips without needing a converter.

GHD Platinum Plus
GHD Platinum Plus

Works worldwide on 110–240 V mains; just use the correct plug adapter when abroad.

Input voltage range supported.

Dual Voltage Support

Does it support dual voltage?

Yes 0 Votes GHD Gold

Yes 0 Votes GHD Platinum Plus

GHD Gold
GHD Gold

Fully supports dual voltage, making it travel-friendly worldwide.

Can switch between two voltage ranges.

Frequency

What is the frequency?

60 Hz 0 Votes
GHD Gold
60 Hz 0 Votes
GHD Platinum Plus

GHD Platinum Plus
GHD Platinum Plus

Universal-voltage stylers generally operate at 50/60 Hz.

Supported frequency.

Power Plug Type

What is the power plug type?

41 GHD Gold 0 Votes Type A

26 GHD Platinum Plus 0 Votes Type A

GHD Platinum Plus
GHD Platinum Plus

US polarized 2-prong with ALCI safety plug (TEST/RESET). Safer around bathrooms.

Plug style used.

Cord Type Two Prong or Three Prong

What is the cord type?

31 GHD Gold 0 Votes Two Prong

33 GHD Platinum Plus 0 Votes Two Prong

GHD Platinum Plus
GHD Platinum Plus

Confirms US 2-prong polarized plug; remember the ALCI adds ground-fault protection.

Whether cord has two or three prongs.

Power Consumption

What is the power consumption?

Who knows? 0 Votes GHD Gold (Help us out by suggesting one!)

Who knows? 0 Votes GHD Platinum Plus (Help us out by suggesting one!)

Power drawn during use.

Standby Power Usage

What is the standby power usage?

Who knows? 0 Votes GHD Gold (Help us out by suggesting one!)

Who knows? 0 Votes GHD Platinum Plus (Help us out by suggesting one!)

Power consumed in standby mode.

Universal Voltage Switching

Does it have universal voltage switching?

Yes 0 Votes GHD Gold

Yes 0 Votes GHD Platinum Plus

Automatically adjusts to global voltages.

Energy Efficiency Rating

What is the energy efficiency rating?

Who knows? 0 Votes GHD Gold (Help us out by suggesting one!)

Who knows? 0 Votes GHD Platinum Plus (Help us out by suggesting one!)

Official energy efficiency class.

Battery Type

What type of battery does it use?

Who knows? 0 Votes GHD Gold (Help us out by suggesting one!)

Who knows? 0 Votes GHD Platinum Plus (Help us out by suggesting one!)

Type of rechargeable battery.

Battery Capacity

What is the battery capacity?

Who knows? 0 Votes GHD Gold (Help us out by suggesting one!)

Who knows? 0 Votes GHD Platinum Plus (Help us out by suggesting one!)

Total battery storage capacity.

Battery Run Time

What is the battery run time?

Who knows? 0 Votes GHD Gold (Help us out by suggesting one!)

Who knows? 0 Votes GHD Platinum Plus (Help us out by suggesting one!)

Average usage time per charge.

Safety Features 17

Automatic Shut-Off Timer

What is the automatic shut-off time?

30 min 0 Votes
GHD Gold
30 min 0 Votes
GHD Platinum Plus

GHD Gold
vs
GHD Platinum Plus
Automatic Shut-Off Timer

Both models have a 30-minute automatic shut-off timer, contributing equally to user safety.

Time before auto shut-off activates.

Short Circuit Protection

Does it have short circuit protection?

Yes 1 Votes GHD Gold

No 0 Votes GHD Platinum Plus

GHD Gold
GHD Gold

Includes short circuit protection for added safety, especially when traveling or using various outlets.

Prevents damage from short circuits.

The Gold having short circuit protection gives me more peace of mind

See more

Heat-Resistant Housing

Does it have heat-resistant housing?

Yes 0 Votes GHD Gold

No 0 Votes GHD Platinum Plus

GHD Gold
GHD Gold

The outer casing is designed to stay cool, ensuring safety while using the tool.

Outer body resists high heat.

Safety Certifications

What safety certifications does it have?

66 GHD Gold 0 Votes CE Certified, UL Listed

71 GHD Platinum Plus 0 Votes UL Listed, CE Certified

GHD Platinum Plus
GHD Platinum Plus

Manual states compliance with ANSI/UL 859 and TÜV mark

Official safety approvals.

Heat Sensor Thermal Regulation

Does it have heat sensor regulation?

Yes 0 Votes GHD Gold

Yes 0 Votes GHD Platinum Plus

GHD Platinum Plus
GHD Platinum Plus

Predictive tech monitors heat ~250×/sec to maintain 365 °F evenly across both plates.

Sensors regulate temperature.

Surge Protection

Does it have surge protection?

Yes 0 Votes GHD Gold

No 0 Votes GHD Platinum Plus

GHD Gold
GHD Gold

Equipped with surge protection to prevent electrical damage during power fluctuations.

Protects device from power surges.

Overheat Protection

Does it have overheat protection?

No 0 Votes GHD Gold

Yes 0 Votes GHD Platinum Plus

Prevents the unit from overheating.

Safety Lock

Does it have a safety lock?

No 0 Votes GHD Gold

No 0 Votes GHD Platinum Plus

Locks the plates closed for storage.

Child Lock

Does it have a child lock?

No 0 Votes GHD Gold

No 0 Votes GHD Platinum Plus

Prevents accidental use by children.

Adjustable Shut-Off Timer

Is the shut-off timer adjustable?

No 0 Votes GHD Gold

No 0 Votes GHD Platinum Plus

User can change shut-off timing.

Insulated Tip

Does it have an insulated tip?

No 0 Votes GHD Gold

No 0 Votes GHD Platinum Plus

Tip remains cool for safe handling.

Cool Touch Exterior

Does it have a cool touch exterior?

No 0 Votes GHD Gold

No 0 Votes GHD Platinum Plus

Exterior stays cool while in use.

Usability & Convenience 16

Audible Alerts

Does it give audible alerts?

Yes 0 Votes GHD Gold

Yes 0 Votes GHD Platinum Plus

GHD Gold
GHD Gold

Beeps when it reaches the optimal styling temperature, so you know when it’s ready to use.

Provides sound alerts for functions.

Multi Language Instructions

Are instructions multi-language?

Yes 0 Votes GHD Gold

Yes 0 Votes GHD Platinum Plus

GHD Gold
GHD Gold

Instructions are available in multiple languages, including English, Spanish, and French.

Provides manuals in multiple languages.

Comfort in Hand

How comfortable is the hair straightener to hold?

71 GHD Gold 0 Votes Lightweight

Who knows? 0 Votes GHD Platinum Plus (Help us out by suggesting one!)

GHD Gold
GHD Gold

Designed to be easy to hold, the straightener is lightweight enough to handle without straining your wrist.

Indicates how comfortable the hair straightener feels to hold and use, which affects usability during styling.

Haptic Feedback

Does it provide haptic feedback?

No 0 Votes GHD Gold

No 0 Votes GHD Platinum Plus

Provides vibration feedback.

Memory Function

Does it have a memory function?

No 0 Votes GHD Gold

No 0 Votes GHD Platinum Plus

Remembers last settings used.

Cordless Operation

Does it have cordless operation?

No 0 Votes GHD Gold

No 0 Votes GHD Platinum Plus

Allows wireless use.

Detachable Cord Option

Does it have a detachable cord option?

No 0 Votes GHD Gold

No 0 Votes GHD Platinum Plus

Cord can be removed for storage or travel.

Quick Heat Boost

Does it have a quick heat boost?

Yes 0 Votes GHD Gold

No 0 Votes GHD Platinum Plus

Fast boost to high temperature.

Cord Storage Method

What is the cord storage method?

11 GHD Gold 0 Votes Wrap Around

13 GHD Platinum Plus 0 Votes Wrap Around

Method for storing the cord.

Ready Indicator Light

Does it have a ready indicator light?

Yes 0 Votes GHD Gold

Yes 0 Votes GHD Platinum Plus

Light shows when device is ready.

Control Button Backlighting

Does it have backlit buttons?

Yes 0 Votes GHD Gold

Yes 0 Votes GHD Platinum Plus

Backlit buttons for visibility.

Battery Indicator Level Bars

Does it have battery indicator bars?

No 0 Votes GHD Gold

No 0 Votes GHD Platinum Plus

Battery indicator shows levels.

Styling Features 18

Hair Type Compatibility

What hair types is it compatible with?

14 GHD Gold 0 Votes Fine, Thick, Curly, Wavy, Straight

40 GHD Platinum Plus 0 Votes Fine, Thick, Coarse, Curly, Wavy, Straight

GHD Gold
vs
GHD Platinum Plus
Hair Type Compatibility

Platinum Plus supports more hair types, including coarse hair, expanding versatility beyond Gold’s listed types.

Which hair types it works best for.

Curling Function

Does it have a curling function?

Yes 0 Votes GHD Gold

Yes 0 Votes GHD Platinum Plus

GHD Gold
GHD Gold

Rounded plates make it easy to curl or wave your hair, offering more styling versatility.

GHD Platinum Plus
GHD Platinum Plus

The rounded barrel helps create curls/waves in addition to straight styles—one tool for multiple looks.

Can create curls in addition to straightening.

Waving Function

Does it have a waving function?

Yes 0 Votes GHD Gold

Yes 0 Votes GHD Platinum Plus

GHD Gold
GHD Gold

Ideal for creating soft waves, thanks to the rounded edge of the plates.

GHD Platinum Plus
GHD Platinum Plus

Same benefit as above; use slow, even passes for uniform “S-waves.”

Can create waves.

Damage Reduction Technology

Does it have damage reduction technology?

Yes 0 Votes GHD Gold

Yes 0 Votes GHD Platinum Plus

GHD Gold
GHD Gold

The fixed 365°F temperature ensures no heat damage, maintaining the health of your hair while styling.

GHD Platinum Plus
GHD Platinum Plus

Fixed 365 °F (185 °C) + predictive control aim to reduce breakage vs. higher-heat irons (brand claim).

Minimizes styling damage.

Moisture Retention Feature

Does it have moisture retention?

Yes 1 Votes GHD Gold

No 0 Votes GHD Platinum Plus

GHD Gold
GHD Gold

Keeps hair's natural moisture intact, contributing to healthy-looking, shiny hair.

Helps retain natural hair moisture.

Moisture retention is a must for me so I lean towards the Gold model

See more

Hair Length Compatibility

What hair lengths is it compatible with?

51 GHD Gold 0 Votes Short, Medium, Long

78 GHD Platinum Plus 0 Votes Short, Medium, Long

GHD Gold
GHD Gold

Suitable for all hair lengths, providing smooth styling from root to tip.

Suitable hair lengths.

Edge Styling Support

Does it support edge styling?

Yes 0 Votes GHD Gold

No 0 Votes GHD Platinum Plus

GHD Gold
vs
GHD Platinum Plus
Edge Styling Support

Edge styling support is available on Gold but missing on Platinum Plus, slightly reducing precision for detailed styles.

Designed to style edges and roots.

Frizz Control Technology

Does it have frizz control technology?

Yes 0 Votes GHD Gold

Yes 0 Votes GHD Platinum Plus

GHD Gold
GHD Gold

Dual-zone technology ensures smooth styling, minimizing frizz for a polished finish.

Technology reduces frizz.

Adaptive Styling Technology

Does it have adaptive styling technology?

No 0 Votes GHD Gold

Yes 0 Votes GHD Platinum Plus

GHD Platinum Plus
GHD Platinum Plus

Refers to ultra-zone™ predictive tech recognizing hair thickness & styling speed to adjust power.

Adjusts settings based on hair type.

Custom Heat Profile for Hair Types

Does it support custom heat profiles?

No 0 Votes GHD Gold

Yes 0 Votes GHD Platinum Plus

GHD Platinum Plus
GHD Platinum Plus

Not user-selectable modes; the device auto-adapts to keep results consistent.

Custom heat levels for different hair.

Adjustable Plate Tension

Does it have adjustable plate tension?

No 0 Votes GHD Gold

No 0 Votes GHD Platinum Plus

User can adjust pressure between plates.

Detachable Combs

Does it come with detachable combs?

No 0 Votes GHD Gold

No 0 Votes GHD Platinum Plus

Combs can be attached or removed.

Accessories & Package Contents 13

Protective Plate Cover

Does it come with a protective plate cover?

Yes 0 Votes GHD Gold

Yes 0 Votes GHD Platinum Plus

GHD Gold
GHD Gold

Includes a heat-resistant plate guard for safety during storage and travel.

GHD Platinum Plus
GHD Platinum Plus

Handy for packing immediately after styling—protects plates and nearby items until fully cool.

A cover to protect the heating plates.

Warranty Card

Does it include a warranty card?

Yes 0 Votes GHD Gold

Yes 0 Votes GHD Platinum Plus

GHD Gold
GHD Gold

Includes a warranty card, ensuring you can access warranty service if needed.

GHD Platinum Plus
GHD Platinum Plus

ghd now handles returns/claims online; there may not be a separate “card” in-box. Keep proof of purchase and register/claim via the website.

Official card for warranty claims.

Instruction Manual

Does it include an instruction manual?

Yes 0 Votes GHD Gold

Yes 0 Votes GHD Platinum Plus

GHD Gold
GHD Gold

Comes with a detailed instruction manual for safe and effective use.

Printed or digital manual included.

Gift Box Packaging

Does it come in gift box packaging?

Yes 0 Votes GHD Gold

No 0 Votes GHD Platinum Plus

GHD Gold
GHD Gold

Packaged in a gift-ready box, especially in the limited-edition version.

Decorative packaging suitable for gifting.

Heat Resistant Pouch

Does it include a heat resistant pouch?

No 0 Votes GHD Gold

No 0 Votes GHD Platinum Plus

A pouch to safely store the straightener when hot.

Comb Attachments

Does it include comb attachments?

No 0 Votes GHD Gold

No 0 Votes GHD Platinum Plus

Additional comb pieces for styling.

Brush Attachments

Does it include brush attachments?

No 0 Votes GHD Gold

No 0 Votes GHD Platinum Plus

Brush accessories for styling flexibility.

Cleaning Cloth

Does it include a cleaning cloth?

No 0 Votes GHD Gold

No 0 Votes GHD Platinum Plus

Cloth for cleaning plates and body.

Storage Case

Does it include a storage case?

No 0 Votes GHD Gold

No 0 Votes GHD Platinum Plus

Hard or soft case for storage.

Charging Dock Stand

Does it include a charging dock stand?

No 0 Votes GHD Gold

No 0 Votes GHD Platinum Plus

Dock for charging cordless models.

Travel Adapter Plug

Does it include a travel adapter plug?

No 0 Votes GHD Gold

No 0 Votes GHD Platinum Plus

Travel plug for global compatibility.

Heat Resistant Mat

Does it include a heat resistant mat?

No 0 Votes GHD Gold

No 0 Votes GHD Platinum Plus

Mat to rest the hot straightener on.

Maintenance & Durability 13

Durability Certifications

Does it have durability certifications?

64 GHD Gold 0 Votes CE, UL

43 GHD Platinum Plus 0 Votes CE, UL, TÜV Certified

GHD Gold
GHD Gold

Certified with CE (European conformity) and UL (Underwriters Laboratories) for safety.

GHD Platinum Plus
GHD Platinum Plus

Per the Safety Guide: complies with ANSI/UL 859 and bears the TÜV mark; CE applies to EU models.

Certifications confirming durability.

Usage Life Expectancy

What is the expected usage life?

10 Years 0 Votes
GHD Gold

Who knows? 0 Votes GHD Platinum Plus (Help us out by suggesting one!)

GHD Gold
GHD Gold

While no exact life expectancy is provided, GHD tools are designed for long-lasting use with proper care.

Expected lifespan in years.

Plate Scratch Resistance

Are the plates scratch resistant?

No 0 Votes GHD Gold

No 0 Votes GHD Platinum Plus

Indicates if plates resist scratches.

Plate Detachability for Cleaning

Can the plates be detached for cleaning?

No 0 Votes GHD Gold

No 0 Votes GHD Platinum Plus

Whether plates can be removed for cleaning.

Coating Longevity Rating

What is the coating longevity rating?

Who knows? 0 Votes GHD Gold (Help us out by suggesting one!)

Who knows? 0 Votes GHD Platinum Plus (Help us out by suggesting one!)

Estimated lifespan of plate coating in cycles.

Plate Replacement Availability

Are replacement plates available?

No 0 Votes GHD Gold

No 0 Votes GHD Platinum Plus

If replacement plates are available.

Cleaning Requirements

What are the cleaning requirements?

41 GHD Gold 0 Votes Wipe With Damp Cloth

23 GHD Platinum Plus 0 Votes Wipe With Damp Cloth

Special cleaning instructions.

Cleaning Tools

Are cleaning tools included?

No 0 Votes GHD Gold

No 0 Votes GHD Platinum Plus

If any cleaning accessories are provided.

Maintenance Indicators

Does it have maintenance indicators?

No 0 Votes GHD Gold

No 0 Votes GHD Platinum Plus

Alerts or signals for maintenance.

Self Cleaning Mode

Does it have a self cleaning mode?

No 0 Votes GHD Gold

No 0 Votes GHD Platinum Plus

Automatic cleaning function.

Drop Test Rating

What is the drop test rating?

Who knows? 0 Votes GHD Gold (Help us out by suggesting one!)

Who knows? 0 Votes GHD Platinum Plus (Help us out by suggesting one!)

Height it can withstand when dropped.

Replaceable Battery Serviceability

Is the battery replaceable?

No 0 Votes GHD Gold

No 0 Votes GHD Platinum Plus

Battery can be replaced when worn out.

Environmental & Sustainability 8

Recyclable Materials

Is it made with recyclable materials?

Yes 0 Votes GHD Gold

Yes 0 Votes GHD Platinum Plus

GHD Gold
GHD Gold

GHD promotes eco-friendly disposal with recyclable materials used in packaging and construction.

Made with recyclable parts or components.

End of Life Recycling Program

Is there an end of life recycling program?

Yes 0 Votes GHD Gold

No 0 Votes GHD Platinum Plus

GHD Gold
GHD Gold

GHD encourages responsible disposal and recycling at the end of the product's life.

Brand offers recycling program for retired units.

Eco Mode

Does it have eco mode?

No 0 Votes GHD Gold

No 0 Votes GHD Platinum Plus

Feature to reduce energy consumption.

Energy Saving Technology

Does it include energy saving technology?

No 0 Votes GHD Gold

No 0 Votes GHD Platinum Plus

Built in technology to minimize power use.

Packaging Sustainability

What kind of sustainable packaging is included?

51 GHD Gold 0 Votes Recyclable

53 GHD Platinum Plus 0 Votes Recyclable

Type of eco friendly packaging used.

Environmental Certifications

Does it have environmental certifications?

66 GHD Gold 0 Votes RoHS

Who knows? 0 Votes GHD Platinum Plus (Help us out by suggesting one!)

Third party eco certifications.

Carbon Neutral Manufacturing

Is the manufacturing carbon neutral?

No 0 Votes GHD Gold

No 0 Votes GHD Platinum Plus

Production offsets or eliminates carbon emissions.

Recycled Plastic Usage Percentage

What percentage of recycled plastic is used?

Who knows? 0 Votes GHD Gold (Help us out by suggesting one!)

Who knows? 0 Votes GHD Platinum Plus (Help us out by suggesting one!)

Amount of recycled plastic used in construction.

Surveys

Because hot takes deserve votes.

Performance

How would you rate the overall performance of this hair straightener?

Excellent performance — Smooth, frizz-free results in under 10 minutes
0 Votes
GHD Gold
0 Votes
GHD Platinum Plus
Good performance — Smooth, frizz-free results in 10 to 15 minutes
0 Votes
GHD Gold
0 Votes
GHD Platinum Plus
Average performance — Smooth results with slight frizz in 15 to 20 minutes
0 Votes
GHD Gold
0 Votes
GHD Platinum Plus
Below average performance — Takes longer with some frizz
0 Votes
GHD Gold
0 Votes
GHD Platinum Plus
Poor performance — Frizz and inconsistent results, takes over 30 minutes
0 Votes
GHD Gold
0 Votes
GHD Platinum Plus

Durability

How durable do you find this hair straightener?

Extremely durable — Lasts over 5 years with daily use
0 Votes
GHD Gold
0 Votes
GHD Platinum Plus
Very durable — Lasts 3 to 5 years with regular use
0 Votes
GHD Gold
0 Votes
GHD Platinum Plus
Durable — Lasts 1 to 3 years with regular use
0 Votes
GHD Gold
0 Votes
GHD Platinum Plus
Somewhat durable — Lasts under 1 year with regular use
0 Votes
GHD Gold
0 Votes
GHD Platinum Plus
Not durable — Stops working within months of use
0 Votes
GHD Gold
0 Votes
GHD Platinum Plus

Heat-Up Time

How fast does this hair straightener heat up?

Very fast — Under 30 seconds
0 Votes
GHD Gold
0 Votes
GHD Platinum Plus
Fast — 30 seconds to 1 minute
0 Votes
GHD Gold
0 Votes
GHD Platinum Plus
Average speed — 1 to 2 minutes
0 Votes
GHD Gold
0 Votes
GHD Platinum Plus
Slow — 2 to 3 minutes
0 Votes
GHD Gold
0 Votes
GHD Platinum Plus
Very slow — Over 3 minutes
0 Votes
GHD Gold
0 Votes
GHD Platinum Plus

Ease of Use

How easy is it to use this hair straightener?

Extremely easy — Intuitive controls and great handling
0 Votes
GHD Gold
0 Votes
GHD Platinum Plus
Very easy — Simple controls and comfortable to hold
0 Votes
GHD Gold
0 Votes
GHD Platinum Plus
Average ease — Controls are okay, but slightly awkward to use
0 Votes
GHD Gold
0 Votes
GHD Platinum Plus
Somewhat hard — Controls are confusing or hard to reach
0 Votes
GHD Gold
0 Votes
GHD Platinum Plus
Difficult — Very hard to control or use comfortably
0 Votes
GHD Gold
0 Votes
GHD Platinum Plus

Noise Level

How would you rate the noise level of this hair straightener?

Very quiet — Almost silent during use
0 Votes
GHD Gold
0 Votes
GHD Platinum Plus
Quiet — Low noise that’s not distracting
0 Votes
GHD Gold
0 Votes
GHD Platinum Plus
Average noise — Noticeable, but not bothersome
0 Votes
GHD Gold
0 Votes
GHD Platinum Plus
Loud — Annoying noise during use
0 Votes
GHD Gold
0 Votes
GHD Platinum Plus
Very loud — Disruptive, almost unbearable noise
0 Votes
GHD Gold
0 Votes
GHD Platinum Plus

Design Appeal

How appealing is the design of this hair straightener?

Very appealing — Sleek, modern, and stylish design
0 Votes
GHD Gold
0 Votes
GHD Platinum Plus
Appealing — Attractive, but not extraordinary
0 Votes
GHD Gold
0 Votes
GHD Platinum Plus
Average design — Functional, but not visually striking
0 Votes
GHD Gold
0 Votes
GHD Platinum Plus
Unappealing — Bulky or outdated design
0 Votes
GHD Gold
0 Votes
GHD Platinum Plus
Very unappealing — Poor design, not attractive at all
0 Votes
GHD Gold
0 Votes
GHD Platinum Plus

Comfort

How comfortable is this hair straightener to use?

Extremely comfortable — Lightweight and easy to maneuver
0 Votes
GHD Gold
0 Votes
GHD Platinum Plus
Very comfortable — Comfortable to hold, with ergonomic design
0 Votes
GHD Gold
0 Votes
GHD Platinum Plus
Average comfort — Slightly heavy or awkward to hold for long periods
0 Votes
GHD Gold
0 Votes
GHD Platinum Plus
Somewhat uncomfortable — Heavy or hard to grip for extended use
0 Votes
GHD Gold
0 Votes
GHD Platinum Plus
Uncomfortable — Difficult to hold and use for long periods
0 Votes
GHD Gold
0 Votes
GHD Platinum Plus

Pricing

How would you rate the price of this hair straightener?

Great value for money — Excellent quality for the price
0 Votes
GHD Gold
0 Votes
GHD Platinum Plus
Pretty good price — Reasonable for the quality offered
0 Votes
GHD Gold
0 Votes
GHD Platinum Plus
Fair deal — Reasonable but could be a bit cheaper
0 Votes
GHD Gold
0 Votes
GHD Platinum Plus
Kinda pricey — A bit expensive for the features offered
0 Votes
GHD Gold
0 Votes
GHD Platinum Plus
Crazy expensive — Overpriced for the quality or features
0 Votes
GHD Gold
0 Votes
GHD Platinum Plus

Temperature Control

How would you rate the temperature control of this hair straightener?

Very precise — Adjustable with a wide range of temperatures (250°F to 450°F)
0 Votes
GHD Gold
0 Votes
GHD Platinum Plus
Precise — Adjustable with a decent range of temperatures (300°F to 400°F)
0 Votes
GHD Gold
0 Votes
GHD Platinum Plus
Average — Few temperature settings, limited adjustment
0 Votes
GHD Gold
0 Votes
GHD Platinum Plus
Below average — Only a couple of settings, not flexible
0 Votes
GHD Gold
0 Votes
GHD Platinum Plus
Poor — No temperature control or inaccurate settings
0 Votes
GHD Gold
0 Votes
GHD Platinum Plus

Hair Protection

How well does this hair straightener protect your hair from damage?

Excellent protection — Uses advanced technology to protect from heat damage
0 Votes
GHD Gold
0 Votes
GHD Platinum Plus
Good protection — Keeps hair smooth with minimal damage
0 Votes
GHD Gold
0 Votes
GHD Platinum Plus
Average protection — Some damage, but manageable
0 Votes
GHD Gold
0 Votes
GHD Platinum Plus
Below average protection — Hair feels dry and brittle after use
0 Votes
GHD Gold
0 Votes
GHD Platinum Plus
Poor protection — Hair becomes severely damaged or burnt
0 Votes
GHD Gold
0 Votes
GHD Platinum Plus

Guides 2

Files 1

GHD Gold Flat Iron Safety Guide

ghdhair.com
ghdhair.com

Files 1

GHD Platinum Plus Safety Guide

ghdhair.com
ghdhair.com

Reviews 0

The good, the bad, and the brutally honest.

Average Rating

GHD Hair
GHD Hair
GHD Gold
GHD Gold
0 / 5 0 Reviews
GHD Hair
GHD Hair
GHD Platinum Plus
GHD Platinum Plus
0 / 5 0 Reviews

Discussions 0

Thoughts, takes, and hot debates.

Awards 4

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Collections 0

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vs